Study Good Copy

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Study Good Copy

Mail order catalogs often demonstrate great examples of well written copy. Read through the brochures of mail order houses such as J.C. Penney, Sears Roebuck and L.L. Bean. They are masters of the art of selling goods by means of printed words and pictures. Read through their brochures and closely observe how they use headlines, pictures, benefits and reason to "act now!"



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Jeffery Loquist