It's been said that good copy is never too long if it's full of customer benefits and interesting. Personally I don't agree with this as I once read through many pages of well written direct mail copy with countless customer benefits. But it was so long-winded it became very boring. The same message could have been delivered in half the amount of space.
Communicate your message clearly but never be long-winded, even if it's good, as most people don't have the time or desire to read through many pages of copy. President Reagan would hand back a speech to be re-written if it was longer than one page. He suggested that if the major points could not be summarized in a single page then it was too long.
Sometimes long copy is necessary. If for example you are detailing a business opportunity or franchise plan etc, in a brochure of copy, then lengthy details are necessary. But don't over do it. Too much info can be very draining and a turn off. Some people may feel it's too complicated so why bother with your offer.
Information overload is a killer! Keep people hungry for more.
I am about to set up a clothing label, is there any website links or info available for people setting up a business for the first time? Also i`ve been told about a type of copywrite where you can post everything you want to be copywritten to yourself through recorded delivery, is this true?